Digipack and other Packaging Options for CDs and DVDs

on Friday, 03 May 2013. Posted in General

CDs and DVDs are still very popular promotional materials. They are inexpensive to produce and easy to send through mailers. If you are creating promotional materials for your organization, you want to make sure you have followed the best way to showcase your materials while still being practical.

In the past, most people used plastic jewel cases for their CDs, but these can break easily and don’t create a very professional look for DVDs. Digipacks are also commonly used as a promotional tool.

Basics of Digipacks

A Digipack is a gatefold style CD case made from cardstock.

  • In most cases, these cases are designed with an outer fold made from card stock or paperboard. Inside there is a plastic tray that contains a “soft spot” that holds the CD in place.
  • Many companies use these for special releases or limited edition CDs . They are still relatively inexpensive to produce, although costing slightly more compared to a standard jewel case, they tend to be less prone to breaking, which assists with the distribution of the product.
  • Most versions of the Digipack are covered in a UV coating that helps ensure that the design will not get bent or fade during transport or over time as it sits in the user’s collection.

Many designers like the idea of using a Digipack to market their media because the trifold design offers plenty of space for artwork and other promotional materials. Standard jewel cases must have other materials inserted inside to get the same effect.

Other Options for CD or DVD Packaging

There are wide varieties of packaging options considered standard for DVD and CD packaging.

  • The 6 panel digipak are similar to the digipack, but offering a two fold design instead of one
  • Single CD sleeves can be designed for easy mailing. Taller versions are available for DVDs, mimicking the look of a standard movie case, though the sleeve will be much thinner. Sleeves can also be produced from recycled materials for a more environmentally friendly packaging option.
  • While many sleeves are made from reinforced card stock, you can create versions that are much thinner, made from paper or a light plastic with a cellophane window that will show off the product inside. Those that are planning to focus their design work on the CD can also design a vinyl sleeve for added protection.

Other versions of these CD or DVD cases can be designed to hold multiple discs. This makes it easier for you to offer your clients a set that includes all of your material without having to pay for extra packaging or extra shipping.

When selecting a packaging option for CDs and DVDs, you want to consider how the product will be handled. You want to find the balance between creating an inexpensive option and providing the disc plenty of support as it travels to your customers.